The author writes: "Discursively, this frame is used to highlight every form of problematic content, including both blatantly and accidentally inaccurate infor

The author writes: "Discursively, this frame is used to highlight every form of problematic content, including both blatantly and accidentally inaccurate information, salacious and fear-mongering headlines, hateful and incendiary rhetoric produced in blogs, and propaganda of all stripes (driven by both the State and other interests)." Did you read all the different types and make a mental note of which news you recently heard falls under which category? Probably not, because we are cognitive misers. Sometimes, the underlying issue is that humans simply do not have the capacity to sift through so much noise to get to the heart of the matter. To proof yourself against fake news will involve so much thinking that it will become a full time job. People really like to "sort and label", as a famous economist put it. It conserves our mental energy and can even be very helpful for economic and social progress. The sorting and labeling is going to be personalized to their upbringing and cultural norms, with a strong affinity towards news, fake or not, which agrees with such an upbringing. Fake news could just be an unintended side effect of the increase in opportunities to consume (information) and communicate, because humans won't go from cognitive misers to cognitive spendthrifts ever. And who wants less opportunity to consume and communicate? And certainly, stop asking Google and Facebook to make fake news disappear. This is like requesting burglars to make sure they bolt the door after they are done with their burglary so that other people don't vandalize what is left of the shop.