Some call it "Demand Pricing" others call it "AdWords for Parking" -- why yes, we'll be happy to extract the maximum possible value out of our inventory! Didn'

Some call it "Demand Pricing" others call it "AdWords for Parking" -- why yes, we'll be happy to extract the maximum possible value out of our inventory! Didn't some company used to have a marketplace for public utilities? Remind me how that worked out for California? With sensors and networking becoming a commodity, I have a feeling these realtime marketplaces are going to start popping up in industries nobody really expects.