It is brilliant. But their track record doesn't seem to be all that great. They add services to Prime like Video and Music, but their competition is still aroun

It is brilliant. But their track record doesn't seem to be all that great. They add services to Prime like Video and Music, but their competition is still around. No one is leaving Netflix or Spotify. More importantly, the main reason to pay for Prime is shipping. The rest are value-adds that might dissuade someone from unsubscribing, but I just don't think many people think "Wow, I need to pay for Prime Video!" Their SaaS offerings on AWS are the same. Do people get excited about Quicksight, WorkDocs, or WorkMail? Not that I've seen. They have customers. People use them. But compared to their crown jewels; EC2, S3, SQS, Lambda... they're nothing. Amazon will inevitably try to expand upward. But I see it being as successful as Prime Music or Amazon Cloud Drive. Its too much "can we do this" and not enough "should we do this".