> It is a personal user report No, it is a corporate usage report. It is just the writing style that makes it look "personal". This difference may be subtle,

> It is a personal user report No, it is a corporate usage report. It is just the writing style that makes it look "personal". This difference may be subtle, but it is important, because it has a huge impact on how trustworthy the information is. And finding the right level of trust for various information is exactly what makes the difference between an informed user and a persuaded user. (BTW, it is of course very positive that they make use of their own product, and this is certainly not what I'm criticizing.)