I have to agree with your other responders. Cloud consumers are, fundamentally, price sensitive. The only ones who might not be are venture-backed startups with

I have to agree with your other responders. Cloud consumers are, fundamentally, price sensitive. The only ones who might not be are venture-backed startups with deep pockets. Individual consumers are price sensitive, as you say. That's one of the reasons why Lightsail exists; its easier to understand why you're being charged what you are. Large customers are also highly price sensitive. They negotiate huge contracts that last for years and save them 35% or more on their end bill. We don't think of them as sensitive because they move slow, but their size essentially allows them to tell Amazon "give us this price or we go to Google." All the big cloud providers play ball with them.