The level of blind condescension required to make a comment like that.... It's really easy to call out the losers once they fail. You call this delusional bec

The level of blind condescension required to make a comment like that.... It's really easy to call out the losers once they fail. You call this delusional because you fail to factor in the scope of the opportunity. The food industry is enormous. If the founding team and investors believed they had a mere 1% shot at disrupting it, spending $100M to run the experiment is entirely rational. I feel the need to leave a quote here in the hopes of deterring other people from espousing your attitude. "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat. "