> Marketing expense: $19.9bn Here I go tilting at this windmill again... "Selling, marketing, and administrative expenses" (SMA) is not just marketing or adve

> Marketing expense: $19.9bn Here I go tilting at this windmill again... "Selling, marketing, and administrative expenses" (SMA) is not just marketing or advertising. It is all the costs of operating the company that are not either R&D or direct costs of producing products sold.