Amazon.com isn't an application? Less flippantly, why would Amazon want to expend more resources to make less money? They can comfortably keep pushing down the

Amazon.com isn't an application? Less flippantly, why would Amazon want to expend more resources to make less money? They can comfortably keep pushing down the stack for a good long time, swallowing up more and more *aaS segments until they're well bigger than both Google and Apple. That's what the world needs from Amazon. Not Yet Another Productivity Suite. In the meantime they can do like Google, and disrupt segments where entrenched business interests are getting in their way.