> "It would be interesting to see Amazon actually start producing algorithms and application software on behalf of customers, moving itself even further up the

> "It would be interesting to see Amazon actually start producing algorithms and application software on behalf of customers, moving itself even further up the stack and deeper into IT departments." Sounds more like consulting than Amazon's current business model. Is consulting really all that great a business, as compared to what Amazon is currently doing? Writing personalised software offers extremely low customers:engineering-effort ratios, as compared to infrastructure level services which are more one-size-fits-all. I'm sure Amazon will make AWS more and more high level, in an effort to attract customers who want high level solutions as opposed to low level solutions. But I can't imagine Amazon going full throttle into the consulting business.