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We don't want them to be "sold". We want them to be prescribed as needed by medical professionals.
by jellicle 10y ago
We don't want them to be "sold". We want them to be prescribed as needed by medical professionals.
- refurb 10y agoYes, but medical professionals can't prescribe if they don't know enough about the drug. Here is an interesting example: People complain about direct to consumer advertising of drugs in the US. What an outrage!! Well, the FDA did some analysis and found out that when patients asked for the drug: (1) 87 percent actually had the condition the drug treats, (2) 6 percent of those DTC-generated visits, a previously undiagnosed condition was discovered, (3) Only 7 percent of doctors said they felt "very pressured to prescribe" a particular advertised drug - the real pressure was time pressure. More patients are coming in armed with more questions.[1] Sounds like DTC is pretty good huh? [1]http://drugwonks.com/blog/fake-dtc-news-mustn-t-drive-the-healthcare-debate http://drugwonks.com/blog/fake-dtc-news-mustn-t-drive-the-he...