If I could only be as great a sucker as Zynga... That said, it makes more sense, to me, to suggest that each business perform a cost/benefit analysis for every

If I could only be as great a sucker as Zynga... That said, it makes more sense, to me, to suggest that each business perform a cost/benefit analysis for every platform they use, and quantify risks. 1. For some business categories, such as games, you will be on a platform. Perform cost/benefit analysis for your market. Does flash make sense? Does ActiveX? What are your risks, and what are your benefits? (Some would suggest the game market itself is for suckers.) 2. Many platforms, such as Facebook, are glorified advertizing and lead generation. Do not create for these platforms, but rather advertize through it. The best example to me is PopCap Games, which directs people to their casual games through their flash games. 3. The further you wish to push the envelope, the more risk a platform entails. Porn? Be as independent as possible. Corporate apps? .NET is not your worry point.