What you're missing is you're looking for too abstract of an answer. A company has to keep growing because of unique demands on that company. A different compa

What you're missing is you're looking for too abstract of an answer. A company has to keep growing because of unique demands on that company. A different company doesn't have to grow because it has a different set of demands. Most you read about on here have a relatively similar set of demands based on the VC investments they took.