Yes. Whenever you're collecting feedback from a person (or group of people), their own self-image and ego is by far the most important factor in their responses

Yes. Whenever you're collecting feedback from a person (or group of people), their own self-image and ego is by far the most important factor in their responses. It would not even be considered a lie by most. There's just not necessarily any relationship between their self-conception and reality. People are terrible at assessing their own motives (and from this arises marketing, whose goal is to program the target to believe they desire a specific product/brand). Most people do not see themselves as greedy, and I would guess the respondents to this survey are not in dire financial straits, so they wouldn't make an exceptional circumstance override for themselves (assuming they're the type who'd take such a survey seriously enough to consider that in the first place). The question, essentially, can be interpreted as "Do you consider yourself noble or non-noble?" Of course, most people consider themselves noble. This same ego-driven self-narrative is the reason that someone can take a lot of hollabaloo, dress it up in gaudy language, throw in some charts and equations to support the pre-conception, and get people to believe it's insightful and credible.