Few weeks ago a very fantastic thing happened in my city, about live sports and so on. Context: soccer is the main sport, TVs buy the rights to transmit, and p

Few weeks ago a very fantastic thing happened in my city, about live sports and so on. Context: soccer is the main sport, TVs buy the rights to transmit, and pays a big money for the whole season. But the two biggest teams didn't sold their rights, so TV can transmit the whole championship except for those two teams. When the confront of those two teams was about to happen, commercial controversy arose: the teams didn't accept a one-time-contract to that match because they estimated to receive 3x more from youtube live stream. The league had a say, the tv, the teams... bureaucratic problems prevented the have from happening at the expected day, but it happened a week later. Live at youtube, enough quality, free, ad sponsored. League wasn't happy (the championship worths a lot less without those teams, so smaller teams received a smaller share this year). Tv was more or less, as it profits selling pay-per-view or live transmission. Public was happy. Those who wanted to go to the stadium, went and were happy too. Teams got bigger money and were happier than never. --------- I cutted cable because I was paying >$100 to watch just 4 or 5 channels. Would they have some kind of subscription, I would surely go for them. I'm still waiting when cables (or channels companies) will allow me to subscribe for just specific channels.