Basically brand advertisers are becoming performance marketing oriented. http://www.businessinsider.com/ddb-ceo-wendy-clark-mcdonalds-2016-9 http://www.busines

Basically brand advertisers are becoming performance marketing oriented. http://www.businessinsider.com/ddb-ceo-wendy-clark-mcdonalds-2016-9 http://www.businessinsider.com/ddb-ceo-wendy-clark-mcdonalds...