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When a major sports apparel company sponsors a famous athlete to wear their gear on televised events, they are getting no activity beyond an impression. Doesn't

by biot 10y ago

When a major sports apparel company sponsors a famous athlete to wear their gear on televised events, they are getting no activity beyond an impression. Doesn't mean the sporting event is trash. It's up to the advertiser to determine whether or not those impressions have value.

roganp 10y ago
Isn't that the thrust of the article though? They narrowed their ad spend to whitelisted sites and have not seen a drop in sales. If the major sports apparel company stopped paying for endorsements and saw no drop in sales, you might be tempted to conclude that those endorsements are not good investments.
- mikelward 10y ago
  I think the analogy is: A company moved endorsement money from lots of lesser-known teams to a few better-known teams and their sales stayed the same.
- panzagl 10y ago
  Seems like it would be a pretty long term effect though, so the drop off might not be apparent yet.
Mikushi 10y ago
The ever elusive brand exposure. Another scam of the ad industry.
- seppin 10y ago
  it makes sense for a select few, airlines and perhaps an entry country and their tourism industry. that's about it