5 ms·
1-5% click through rate on a display ad is pretty normal. If had impressions on 400k sites, the distribution of impressions per site had a long tail, and then
by stvswn 10y ago
1-5% click through rate on a display ad is pretty normal. If had impressions on 400k sites, the distribution of impressions per site had a long tail, and then you removed all of those that had no clicks, you'd expect to have a small set of placements with clicks. It doesn't mean they're spam sites, it's just math.
- makomk 10y agoYeah. It feels like the New York Times is lying with statistics and fearmongering about "toxic sites" to encourage companies to only advertise with big sites - something that, as basically the biggest name in news in the US, they're positioned to benefit from financially.
- roganp 10y agoIf 98% of the sites generate what is rounding error on your sales, then you measure that benefit against the risk that your brand gets associated with a hate speech site (maybe in the nytimes no less). It's math alright, but it means that the brokers are not adding a whole lot of value.
- ssharp 10y ago1-5% click through rate on display ads? You're missing a decimal point!