The TV based ads are almost entirely targeted towards the rural demographic. I'm not saying it's enough ...And whatever limitation exists is a consequence of la

The TV based ads are almost entirely targeted towards the rural demographic. I'm not saying it's enough ...And whatever limitation exists is a consequence of lack of funds rather than intent. The condom issue has been well known for decades. Since the 60s, contraceptive health in India has been entirely focused on women for this same reason .. as a way to give them the choice instead of asking men. The compulsory sterilization was an extremely tiny slice of history..For which the political party in question is being punished TO THIS DAY. You are right about the colloquialism around talking about sex. Actually it's funnier than "wee wee". There is a cultural bias against women being "impure" at a certain time of the month - and then being disallowed in the family kitchen. The marketing campaign around this was a version of "don't touch the pickle". Point being - this is not unusual. But the Family Planning bodies in India are now masters or crafting the marketing and the messaging to bring the conversation out in the open. They did this very successfully with contraception in villages by organizing women committees..And for sanitary napkins in schools.