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The real question is how long has this been going on? I've seen these campaigns go on for years with worldwide clicks completely unchecked wasting a ton of $$.
by sumoboy 10y ago
The real question is how long has this been going on? I've seen these campaigns go on for years with worldwide clicks completely unchecked wasting a ton of $$. You can't trust automatic site placement but if you do, analytics will identify it quickly to exclude the loser sites.
This is just complete mis-management of paid media. Fire the agency or internal people for stupidity..
- bluGill 10y agoclick is not a good measure of advertising value though. Clicks doesn't measure how many people see your ad and come back a couple months latter to buy.