The profit-maximizing price drops as the profit margin goes up. As service providers make more money by selling customer data, they'll be able to increase profi

The profit-maximizing price drops as the profit margin goes up. As service providers make more money by selling customer data, they'll be able to increase profits by lowering prices and bringing in more customer data. Of course, this assumes a significant amount of customers who have the option to switch providers or choose not to have internet access.