Some of it - John D. Rockefeller throwing dimes to kids for the good PR, for example, is Machiavellian in the bad sense. But much of it is trying to persuade pe

Some of it - John D. Rockefeller throwing dimes to kids for the good PR, for example, is Machiavellian in the bad sense. But much of it is trying to persuade people that even if they were purely selfish, they'd still benefit from being less utterly self-absorbed, and demonstrating that.