The article doesn't ask this, but I think it's kind of obvious: is this the future we want everywhere? The majority of us are already carrying around personall

The article doesn't ask this, but I think it's kind of obvious: is this the future we want everywhere? The majority of us are already carrying around personally identifiable smartphones with both long and short range antennas. The tech to both do the tracking and to the phones themselves are getting cheaper every year. Would we be ok going to a local restaurant, tapping to pay and then they just find us? Or with Amazon's (prototype) wander in, put stuff in a bag and wander out stores? Heck even the just passed "make your ISP data available to marketers" is I'm sure couched in this this same manner: we'll make things easier, we'll show you better ads, etc. Disneyland feels more like a prototype of what to come than anything else.