How do you help promote a friend's product?

A friend of mine has created a new product and I'm curious about some ideas on how to help her promote it. She moved to San Francisco last year and one night walking home from a party got frustrated at how uncomfortable her dress shoes were. This led her to the idea of creating a small portable shoe that women can easily carry with them and then slip on/off as needed. I have watched as she took her idea, did tons of research, incorporated and patented the concept, built her own prototype, found a manufacturer, got her site set up, and is now selling the shoes in limited quantities. Its really been quite amazing to see a friend do all of this by herself! I am a frontend engineer by career, and while I know all of the ways to optimize a site I have little knowledge of how to help promote her product. I would love to help get her in contact with people who can introduce her shoes to a wider audience. Does anyone have any ideas? Anyone who's an HN reader that would be interested in talking to her? Her site is http://flipslip.com.