My company does this (although I never thought to refer to it as a "PLaaS" company). While most services out there focus on promotion, launch plan, sales autom

My company does this (although I never thought to refer to it as a "PLaaS" company). While most services out there focus on promotion, launch plan, sales automation, advertising, etc. I find those activities to be mostly about execution. Most startups struggle much sooner than that, with strategy. They struggle in the planning and validation of the product idea and the business model itself. Basically, they shortcut this stuff (often because they love their idea and are already convinced the world wants it). Then they find out after launch how real the real world can be. In reality, there is a ton of work to do way before any of the tactical "go to market" stuff can happen. You have to have an impeccably clear understanding of your value prop, your audience, and your sustainable differentiation. After all, if you don't have a sustainably unique idea that clearly adds value to a well defined audience, you don't need to launch or market your idea. Instead, you need to go back to the drawing board and identify your core value creation more clearly. Also, you need to have a well vetted, living business plan that does more than simply document your intentions. For new business/product/service ideas, we use a proprietary business planning system that focuses on risk management, among other things. As part of the process, we help entrepreneurs understand their customers really well. From there we can build the business around delivering value to them. Any respectable entrepreneur should be busting their a$$ day and night to get their business going, but that doesn't mean they have to do it all themselves. It simply means they have to find a way to get it all done and they have to understand it all. No business gets off the ground by one person working in a silo. So I have respectfully disagree with he comments that the founder must do this work. I strongly believe that founders, just like everyone else, have certain strengths and weakness and the most successful ones find a way to get help in areas where they are not so strong.