That's called TV. Cost per reach point on TV is a lot lower than the internet which charges advertisers extra for "targeting" Can be done... rates would have t

That's called TV. Cost per reach point on TV is a lot lower than the internet which charges advertisers extra for "targeting" Can be done... rates would have to go down below TV to work and even so will be attractive only for big advertizers (think billions in sales).. Smaller advertisers would have no interest in the medium without targeting