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Agree that CTR isn't the main metric that matters from a business perspective, but it's the one to verify the statement "no one clicks on banners".
by jonathankoren 10y ago
Agree that CTR isn't the main metric that matters from a business perspective, but it's the one to verify the statement "no one clicks on banners".
- 8note 10y agoIsn't that the wrong question? what I'd really like to know is whether banners are a worthwhile investment, not if they get clicked on.