But "only one device can consume the content at a time" is so restrictive! We have multiple devices, so we shouldn't have the classic "siblings arguing over whi

But "only one device can consume the content at a time" is so restrictive! We have multiple devices, so we shouldn't have the classic "siblings arguing over which channel to watch" fight again. So I think the family number limit makes sense. I dated a woman with Russian ancestry in NYC, she used her family's Amazon Prime account. Her parents weren't the primary account holder either-- the account had nearly 200 addresses in it when you go to the "where do you want to ship this?" option. The extended family and "friends of the family" were all on it. It worked great--- except everyone can see the order history. So there was some family drama when her younger sister ordered lingerie to her boyfriend's apartment, using that Prime account.