I think I am misunderstanding the 30% claim. Is it over time or is it just that 4.4 is ~30% greater than 3.4? I think the latter makes sense without "the comp

I think I am misunderstanding the 30% claim. Is it over time or is it just that 4.4 is ~30% greater than 3.4? I think the latter makes sense without "the complex statistical way that the study’s results were projected over time" but then again I haven't read the actual study.