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In regards to the question of ISPs selling browsing history, how much of that data outside of law enforcement has ever led to profitable sales from consumers? L

In regards to the question of ISPs selling browsing history, how much of that data outside of law enforcement has ever led to profitable sales from consumers? Like honestly, I've never ever been swayed by a web advert. If anything, they've made me disgusted with the advertiser and made me delay any purchases. Plus, most of the web ads as they are now are just boring repeats of the same product I've searched on Amazon or Google. No related products, no accessories (I bought a telescope recently so I find it odd that no one is trying to hawk eye pieces or filters for the coming solar eclipse). Just the same dumb product I've ALREADY BOUGHT! Like I can't imagine the profit margins on data mining are all that significant if my intuition holds true.

lancesells 10y ago
How much is that data worth? Combine Google and Facebook's market cap and then maybe multiply by 2 or 3? We're talking about EVERYTHING you do online on your devices. It's no longer limited to what you're doing on Google or Facebook or any other place who's primary product is your data.
- deleted 10y ago
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- norea-armozel 10y ago
  Yeah so you know that I like telescopes, talking smack on Twitter, and watching Let's Plays of Dwarf Fortress. Now, how do you monetize that? What meaningful marketing information does that give you? You see where I'm going with my skepticism? I'm skeptical that the data itself is useful by any measure because in itself it does not give a marketer nor a business an insight that they couldn't infer by more low tech means (my age, income bracket, how often I buy things, etc all which is already in their records in the majority of cases). None of this "big data" stuff is really that novel and it's an attempt at modern alchemy of turning crap data into "valuable information." Knowing the minutia of your customers or users in general won't help you serve them nor will it help you get more of them. At some point the supposed tacit information of the market devolves into the random noise of the universe.

lancesells 10y ago

How much is that data worth? Combine Google and Facebook's market cap and then maybe multiply by 2 or 3? We're talking about EVERYTHING you do online on your devices. It's no longer limited to what you're doing on Google or Facebook or any other place who's primary product is your data.

deleted 10y ago
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norea-armozel 10y ago
Yeah so you know that I like telescopes, talking smack on Twitter, and watching Let's Plays of Dwarf Fortress. Now, how do you monetize that? What meaningful marketing information does that give you? You see where I'm going with my skepticism? I'm skeptical that the data itself is useful by any measure because in itself it does not give a marketer nor a business an insight that they couldn't infer by more low tech means (my age, income bracket, how often I buy things, etc all which is already in their records in the majority of cases). None of this "big data" stuff is really that novel and it's an attempt at modern alchemy of turning crap data into "valuable information." Knowing the minutia of your customers or users in general won't help you serve them nor will it help you get more of them. At some point the supposed tacit information of the market devolves into the random noise of the universe.