You can choose not to use Google (and use DuckDuckGo or Startpage instead). However in most places in the U.S., you don't get many choices for ISP. There is no

You can choose not to use Google (and use DuckDuckGo or Startpage instead). However in most places in the U.S., you don't get many choices for ISP. There is no meaningful competition. The ISP you mentioned, Sonic.net, is only available in a few select locations.