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You're right: selling the data would be selling the golden goose. Instead the data is milked for all it's worth by pimping it out to advertisers.
by ballenf 10y ago
You're right: selling the data would be selling the golden goose. Instead the data is milked for all it's worth by pimping it out to advertisers.
- danellis 10y agoI'm not sure what "pimping out" means if not "selling". Google runs the ad network, so they don't have to sell or "pimp out" personal data to advertisers. They use it themselves to make sure the ads are being seen by the people the advertisers want them to be seen by.
- ballenf 10y agoGoogle doesn't sell an indexed list of users and their interests: you can't buy the data and then use it how you want. But, yes, pimping it out was just hyperbole for renting it for particular, well-defined purposes. But even that doesn't convey the fact that advertisers never have full access to the underlying data itself. They can specify the market demographics desired and google or any other ad network delivers the matching eyeballs.
- r00fus 10y agoIn this case, Google and FB should host an all-out attack against the telecoms. Expect more of FB's "internet.org" and Google's wifi balloons. Very sad that Google Fiber isn't viable anymore.