Correct me if I'm wrong, but aren't ISP already monetizing on my data by the fact that I _literally pay them for their data services_? So no: an ISP going "I wa

Correct me if I'm wrong, but aren't ISP already monetizing on my data by the fact that I _literally pay them for their data services_? So no: an ISP going "I want a piece of that behavioural profiling ads money" is most absolutely not reasonable. If you want to be in the ad business, stop being an ISP and go into the ad business, but if you're providing a service and that service is internet-for-pay, and we pay you the money you have said it costs to use your service, then it is not reasonable for you to complain that there is more money to be had, and you want all of it.