There can be a huge social stigma about walking into sexual health clinics. I'll provide an example. In my city, the old STD clinic was in a random building w

There can be a huge social stigma about walking into sexual health clinics. I'll provide an example. In my city, the old STD clinic was in a random building with mixed use (commercial, health, residential). The clinic was on the 5th floor and not marked. You only really knew it was a STD clinic if you had an appointment there. The clinic moved into a new building and were lucky to expand into a large space. Like many new buildings, way finding is important and the waiting room was marked with Sexual Health Clinic and the elevator level was marked with Sexual Health Clinic. Even though you don't need to use your own name at this clinic, they saw a huge decline in visits since it was quite obvious when someone was attending the clinic. People didn't want to be seen in the Sexual Health Clinic.