Why not? for every other service you use online this measure of privacy doesn't exist and no one seemed to care about it. When services came along that advertis

Why not? for every other service you use online this measure of privacy doesn't exist and no one seemed to care about it. When services came along that advertised a measure of privacy they were not inundated with business turning them into titans of industry. If when given the option you don't use services that keep your data private, why is this a big deal to you when yet another service you use sells your data? If you want privacy you either need to shop for services that provider it, or like this article states, take measure to ensure some level of privacy.