Context: This mayor has done (and previous mayors did it too, but to a lesser extent) some painting over graffiti. Given political discussions at this moment

Context: This mayor has done (and previous mayors did it too, but to a lesser extent) some painting over graffiti. Given political discussions at this moment (in Brazil, but similar to those happening in the US and Europe), his attitude was criticized. He is more right-inclined (coming from business, specially in real state, and so on) and the left did criticize such painting a lot. The ad from Amazon says that the city is now too grey and they shined those book quotes over those places (that had graffitis just 1 or 2 months ago). The great point is that removing graffitis was supported by some parcel of the citizens, and the Amazon ad was downvoted. When the Mayor replied in another video, asking Amazon to donate books and Kindles, all the debate ignated, with people pro- and against- the ad campaign. And some companies jumped onboard and used twitter to say that they will donate books, before Amazon replied.