Just to add, it is rare for most companies to be able to compete with the Googles or Facebooks of the world in pure compensation. You have to win these people o

Just to add, it is rare for most companies to be able to compete with the Googles or Facebooks of the world in pure compensation. You have to win these people on other grounds such as increased autonomy, more work flexibility (working from wherever - I have had co-workers who got to spend time working remote from eastern Europe and Nepal at my small company for example), promotions (smaller companies are more able to offer title promotions than big companies for new hires), or other perks such as fantastic environments for employees. These are especially important for retention and hiring better employees than the norm.