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Yes it was tough, and yes we did get a lot of negative feedback. We also got a lot of feedback from people who seem to not care about this change and who under

Yes it was tough, and yes we did get a lot of negative feedback. We also got a lot of feedback from people who seem to not care about this change and who understand why we're making this change. We're going to be making a couple of small adjustments, but so far everything is how we expected it to be.

dmix 10y ago
Having done a lot of A/B testing on pricing, don't be worried about playing around with the price via experimentation. As long as you grandfather existing customers. You should consider doing what newspapers always do, offer an expensive high-end package that you don't expect anyone to buy, then offer a reasonably priced primary version which comes with a big (seeming) yearly discount. Then include a more expensive monthly option. There's some great books on the subject of pricing. I recommend this one: https://www.amazon.com/Smart-Pricing-Businesses-Innovation-Profitability/dp/013149418X/ https://www.amazon.com/Smart-Pricing-Businesses-Innovation-P...