Aside from the admitted fail in building their own software, there's some good points in this article. In the world outside software, avoiding platforms can be

Aside from the admitted fail in building their own software, there's some good points in this article. In the world outside software, avoiding platforms can be equally hard. If you sell lawnmowers, cheap meat, car parts, then you may depend on respectively WalMart, McDonalds, GM, which are all platforms in their own way. I wonder if there will be 'leakage' from iPhone software towards Mac software as the screws tighten somewhat on the App store.