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Brazilian mayor takes issue with Amazon.com in graffiti debate
- dmix 10y agoFound the commercial. Although I don't speak Portugese. https://www.youtube.com/watch?v=4Slb2GgV4D4 https://www.youtube.com/watch?v=4Slb2GgV4D4 This seems to me they are taking offense to something they really shouldn't be. Amazon just thought of a clever idea of shining book quotes onto the walls. A topical marketing idea. It seems like political spin to take this minor off-hand comment as a insult, for this persons political gain.
- woliveirajr 10y agoContext: This mayor has done (and previous mayors did it too, but to a lesser extent) some painting over graffiti. Given political discussions at this moment (in Brazil, but similar to those happening in the US and Europe), his attitude was criticized. He is more right-inclined (coming from business, specially in real state, and so on) and the left did criticize such painting a lot. The ad from Amazon says that the city is now too grey and they shined those book quotes over those places (that had graffitis just 1 or 2 months ago). The great point is that removing graffitis was supported by some parcel of the citizens, and the Amazon ad was downvoted. When the Mayor replied in another video, asking Amazon to donate books and Kindles, all the debate ignated, with people pro- and against- the ad campaign. And some companies jumped onboard and used twitter to say that they will donate books, before Amazon replied.