"... and if you can't build what the platform provides -- give up!" That's not actually my point at all. The reason GameComm failed is that it wasn't a web ap

"... and if you can't build what the platform provides -- give up!" That's not actually my point at all. The reason GameComm failed is that it wasn't a web app. It was desktop software. That's just a whole different ballgame and something I definitely wasn't familiar with. Is Spencer suggesting companies should attempt to build their own iPhones? Build their own Facebook? Build their own Twitter. In an essence, yes. You should make sure you build all of your core functionality in-house and not rely on other platforms for it. If you don't then you're going to run into similar problems that I had and others have.