I don't actually do these myself, but if I was a developer I'd do these: 1) start blogging about things in your niche. That way you'll get a number of people

I don't actually do these myself, but if I was a developer I'd do these: 1) start blogging about things in your niche. That way you'll get a number of people in your niche coming to your site every day and seeing a link to your product. 2) There are a ton of free/bonus advertising coupons, $100 at Adwords, $100 on Facebook, $50 on Myspace, $100 bonus when you spend $30 on Yahoo. etc etc Focus on long tail keywords in your niche, and you'll be paying 5 cents a click, which will go a long way. 3) Since you are a developer create a few templates for all those blogging services. Wordpress, Tumblr etc. Throw a link in the footer "Web Design by YOUR COMPANY" and eventually you'll have a thousand blogs a) linking to your site and b) showing off your work to thousands of people 4) Volunteer to do design for a few rising stars. i.e. from what I understand Pallian did the early Mixergy's design for free to get his name out there. 5) create a bunch of long tail websites, and advertise your services through those. 6) Print a bunch of business cards go to your local town center, and offer to build sites for all of those small businesses. Charge one amount for a template, and a much higher amount for a custom job. 7) Get on those freelancer sites, and start bidding on projects.