1) Yes, Google has a lot of services, but you can avoid them. Admittedly it's challenging but it's doable. For many Americans, choosing a different ISP isn't "c

1) Yes, Google has a lot of services, but you can avoid them. Admittedly it's challenging but it's doable. For many Americans, choosing a different ISP isn't "challenging" so much as "impossible". 2) Google doesn't sell your data to third parties. This is a big one. They make money by showing you ads and reporting to the advertisers that they did it. Nobody else gets access to your data, and Google goes to great lengths to lock it down and prevent unauthorized access. Do you trust every company your ISP will sell the data to? 3) Google itself has ways to opt out temporarily for highly sensitive things, like with an incognito window. Can't do that with an ISP. 4) You generate a lot of traffic that Google has nothing to do with. Do you have an iPhone? Do you use a laptop other than a chrome book? Have a gaming console? Use a non-chrome browser? Your ISP will inhale all of this.