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I posted this on your blog but it seems that you are checking this more regularly so I'll post it here: The reason people (myself included) click Pricing is be

I posted this on your blog but it seems that you are checking this more regularly so I'll post it here: The reason people (myself included) click Pricing is because they want to know what they’re getting themselves into before starting a free trial. I suspect that if you added the pricing clearly on the homepage, the # of clicks on your ‘free trial’ button would increase and pricing would decrease dramatically. This is covered in the book ‘Influence: The Psychology of Persuasion’ where the author describes a man refusing a flower from a little girl because he’s “on to her game.” The idea being that people have become conditioned NOT to accept free things without understanding the ramifications of signing up – “What if I like it? What happens then? Do I have to pay $600?” I have noticed this affecting my signups for web apps lately. For example, ZenDesk looks great but the 30 day trial won’t help my company in its infancy. I would love to use a ‘free single user’ version and would gladly pay eventually, but I click pricing and see that after my 30 day trial expires, I’m stuck paying much more than I’m comfortable with. So I haven’t signed up yet. Again, GetSatisfaction is similar. I would like to use their service but before clicking ‘Signup’ I click Pricing to see what I’m getting myself into. What happens if I get hooked? Am I going to be out $200/month? This is the question I asked myself with your software and your pricing is reasonable. I will definitely sign up when my company launches our product.

paraschopra 16y ago
Thanks for posting this. Yes, you are true that people want to know what is the catch before they sign up. In fact, I am a big believer of not concealing or hiding things. Earlier on our pricing page we used to have free trial above the pricing page. Even though we got relatively more number of sign ups for trials but it doesn't help us because a lot of those users won't be able to afford the service. So, we are trying to be transparent: telling visitors what the tool does and then what it costs. No gimmicks :)

paraschopra 16y ago

Thanks for posting this. Yes, you are true that people want to know what is the catch before they sign up. In fact, I am a big believer of not concealing or hiding things. Earlier on our pricing page we used to have free trial above the pricing page. Even though we got relatively more number of sign ups for trials but it doesn't help us because a lot of those users won't be able to afford the service. So, we are trying to be transparent: telling visitors what the tool does and then what it costs. No gimmicks :)