If there would be altruistic reasons, Google would push for end to end encryption - however they try very hard to be the man in the middle - looking at your sea

If there would be altruistic reasons, Google would push for end to end encryption - however they try very hard to be the man in the middle - looking at your searches, mail, location, everything. And they make it worthwhile for you to give them data because they pay in features - Gmail search works beautifully, just try web Outlook to see how hard is to get it right; maps works so well that I can't even name a competitor. What benefit will consumers get from ISP sharing their data? None, obviously.