I share my excitement about what I'm working on with my close group of friends. I give them free gear (shirts) when possible, behind the scenes access as in sto

I share my excitement about what I'm working on with my close group of friends. I give them free gear (shirts) when possible, behind the scenes access as in stories about what I'm doing and seeing what I need to do. I ask them for favors and get them involved. They get as excited as I am and there you have the beginnings of word of mouth.