There's nothing about Uber's business model that says they have to be cheapest or have a monopoly. The only reason they choose not to do that is ambition (or gr

There's nothing about Uber's business model that says they have to be cheapest or have a monopoly. The only reason they choose not to do that is ambition (or greed if you're being less generous to them). Except that greed isn't just a complicating factor to their business model; it is their business model, basically. Or more specifically -- as has been widely noted by observers; and may even be present in their own statements -- the (perceived) paramount need to obtain a globally dominant market share -- or slip quickly into irrelevance. It's even in their name, after all: über alles. And if a few rules need to be broken -- or employees' careers/and or personal lives severely hobbled along the way -- so be it. † A position that historically has been difficult to obtain in similar service sectors, even locally, without corruption and/or a state-enforced monopoly. But for Uber, apparently, has become a life-or-death mission to attain.