It's not as misleading as you suggest. I read that statistic and thought to myself "I would've assumed it was closer to 50%". He's challenging the popular not

It's not as misleading as you suggest. I read that statistic and thought to myself "I would've assumed it was closer to 50%". He's challenging the popular notion in white America's mind that most blacks are poor. He's not wrong either in restating the figure to emphasize the non-poverty percentage, or in his assessment that Inc. magazine is only interested in furthering the notion that most blacks are poor. The statistic (even as you restated it) supports his general thesis of the perceptions of black people that media outlets want to promulgate really well.