Two things to keep in mind: 1) Acushnet is trying to keep Costco from entering the market, but once Costco sells a significant number of its golf balls, Acushn

Two things to keep in mind: 1) Acushnet is trying to keep Costco from entering the market, but once Costco sells a significant number of its golf balls, Acushnet will have to deal with the economic ramifications. 2) Streisand effect - this lawsuit plays really well for Costco, namely that it gives them a lot of free publicity and hype around their supposedly amazing golf balls.