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This sounds like great advice. Agreed on the "selling from a position of ...strength". Being able to point to a continually increasing MRR is huge. If I, as a
by softwarefounder 10y ago
This sounds like great advice. Agreed on the "selling from a position of ...strength".
Being able to point to a continually increasing MRR is huge. If I, as a potential buyer, see a decline in MRR [and customers], I'm going to try to get the company for a steal.
- Blackstone4 10y agoThe flip side is that the market segment he operates in is very popular and this might blind some less disciplined buyers. So if you focus on the popularity part you still might be able to get a good price. You have to be positive and down play the churn by saying that you haven't really been focusing on the company and that the new buyer can step in and make a difference....play to their ego....