The spam is in the external links sections of articles that aren't under threat of deletion. For example, about half the links on the Lemon Law article point to

The spam is in the external links sections of articles that aren't under threat of deletion. For example, about half the links on the Lemon Law article point to pages that are essentially lawyer lead funnels. https://en.wikipedia.org/wiki/Lemon_law https://en.wikipedia.org/wiki/Lemon_law